The contract was awarded by Staffordshire Housing Association and the retirement village will be built on the site of the former pottery known as the Bilton Works Pottery.
The village will include a gym, therapy suite, restaurant, bar, hairdressing salon and general store.
Known as West End Village, the brown field site development is expected to be the catalyst for the regeneration of Stoke. The buildings will feature environmentally friendly green roofs and solar panels to self-generate hot water for the residents and reduce the VillageвЂ™s impact on the environment.
Martin Smout chairman and chief executive of GB Building Solutions said:"West End Village will transform an area of Stoke which is currently very much in need of regeneration. GB has built up extensive experience in building high quality care homes and we will be able to bring this experience to make a really positive difference to the living conditions of more than 100 older people in Stoke.вЂќ
The work is just starting on site and is expected to take 79 weeks.
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