The new scheme features a ВЈ60m media studies complex for Salford University.
The 12-storey building will include studios, a theatre, plus around 4,000m2 of offices.
Work in earnest starts on site this spring and the completion date is set for the end of 2010.
The new building forms part of phase one of the project, which is due for completion by 2011.
A spokeswoman for client Peel Media told CJ: "There is potential for a total of 80ha to be developed on the site, but that of course depends on demand and how quickly we can haul ourselves out of this recession."
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